Association Expert Seminar 2016
Target Audience

Association Executives
Those who are involved in negotiating, planning and/or running international association meetings.
Those who are interested in a short, intensive seminar designed to exchange knowledge with destination partners and other association executives. To share their views on how to improve these strategic partnerships, keep themselves up to date with the latest issues related to selecting and working with destinations and the destination team members, learn about latest trends and share best-practices.

ICCA Members
Sales and marketing mid-level manager specialising in associations wanting to update and deepen their knowledge of association meetings. Those interested in high-level education with a chance to network with prospective clients, hearing first hand about their objectives, working culture and needs.

The seminar is not suitable for junior staff nor for highly experienced CEO's and sales and marketing directors with extensive experience of dealing with international association clients (the latter could be considered as faculty members for future years). Those who will gain most from the programme are mid-level sales and marketing professionals (managers and executives) who are responsible for regular contact with international association clients, and who either need to update their knowledge of the market and client needs, or who have recently taken on responsibility for this market segment (eg after previously only handling corporate clients). Knowledge of sales and marketing principles and techniques will be assumed. Whilst there is face to face contact with clients and a chance to build relationships, this is an educational programme and not a sales event.